You’ve been considering an author website, but you’re not sure how it will benefit you. If you’re like many people, the idea of having a website equals cost and time commitment, and you’ve decided to either avoid the headache or do it cheaply. Are you the one whose decided to forgo a website? If yes, this article will demonstrate why you are missing out. Or, if you are disillusioned by your current site’s performance, this post will give you an idea to gain results.
We’re laying it all on the table, if you’re an author you MUST have a quality website. Period. If you need a reason keep reading.
#1: Websites Demonstrate Genuineness
Consider the reason why you wrote your book in the first place. You wanted to reach people with your story or message. When someone wants to find out more about you, where are they going to go? The internet is the #1 place for people to find information and interact. If your readers and potential fans can’t find you online what are you telling them? You are communicating that you really don’t care, and you’re too busy to help or connect with them. Interaction with readers is the goal of every writer. If it’s not yours, you may want to rethink your choice to publish a book. You’ll only gain credibility with your readers when you invest in a professional website. Cheap, homemade websites will scare readers awa.
#2: Websites Build Awareness
It’s amazing to me how many authors don’t get this one. As an author, you’re in a business. The only way for people to know what you offer is if you tell them about it. There are over 3 billion eyes online searching for relevant content. Your readers are searching for the answers or entertainment you provide. Tell them about your offering, build a website.
#3: Websites Sell Books-Sometimes
Joe Author has written a book and has put together a d.i.y. website with information and a link to buy on Amazon. Joe’s really excited and can’t wait to see his book sell. Sadly, Joe is disappointed when after months, a single book has not sold. He ultimately concludes that websites are useless and don’t work. What Joe hasn’t realized is that it’s not the concept of a website that’s failed him, but but how he utilizes it.
People don’t buy books because you say they should. If your website is only about you, how wonderful your book is, and saying they should it buy it to support your career you will not sell books. You must first demonstrate how your title will benefit the reader. Do this by building a website that allows visitors to experience your message (at no cost) and to interact with you and each other.
Perhaps the real question is not, “What Will a Website Do for Me?” but “What Will a Website Do for My Readers?” When you consider that—all your choices to go online will make sense.